Quite some time ago, Justyna wrote a compelling article about identifying brand names in her outfit posts. Listing the brands and pieces that one is wearing in outfits is standard in the blogging realm, but Justyna decided to break from the norm and do away with that practice on her blog. Though her site has evolved over the years and I can no longer find the original post, it made a lasting impression on me. She felt that identifying the name brands in her outfits placed a greater emphasis on said brands than style, that listing brands shifted the focus of dressing from creativity to formula based on who’s wearing what. Rather than fostering a sense of beauty and adventure, outfit posts were becoming a race to the consumerist pinnacle.
I’ve always agreed with the core of this thought–that it’s almost a little too easy to get caught up in the brands of the items being worn while the styling is lost in the shuffle. But I still appreciate when bloggers list the brands they are wearing, and I’ll continue to do the same. When I see an item of clothing or an accessory that matches my sartorial leanings, I may not feel the need to run out and purchase that exact item, but I do like to know the brand or shop so I can keep an eye on their offerings. Even if an item is identified as vintage, I might be introduced to a shape or design that is new (and desirable) to my eyes and be able to seek out something similar through secondhand sources.
As long as the identification of brands remains a sharing of knowledge and an appreciation of beautifully crafted pieces instead of an exercise in boasting, it’s a standard practice I’ll continue to appreciate and utilize.